Animation

ANIMATION

Animation is nothing but an illusion of motion which occur when a series of images change very slightly and very rapidly one after the other. This is due to biological phenomenon called ‘Persistence of Vision’ which means human eye, when sees an object, retains its image for a brief period of time. And when object is shown with slight changes in position in quick succession, it seems to move. In short, it is a technique that brings to life something which otherwise is static and lifeless.245

Animation has shown steady growth these years moved beyond the entertainment industry. It has become a significant part of almost every industry. Animations are created for Television, Films, Advertisement, Medicine, Education, Training, E-learning, Law, Insurance, Visualization, Architecture are to name a few.

According to FICCI – KPMG report 2017 Media and entertainment industry to grow at a faster pace of 14% over the period of 2017-21. Animation and Visual Effects (VFX) industry grew at 16.4 per cent, driven majorly by a 31 per cent growth in VFX due to increase in outsourcing work, growing use of VFX in domestic film productions and increase in demand for domestic animated content on television. The industry is estimated to grow at a CAGR of 17.2 per cent over 2017–21.